RTFKT’s recent sneaker collaboration with 18-year-old artist Fewocious sold over $3m-worth of digital sneakers in under 7 minutes. In May, the company closed an $8m funding round led by Andreessen Horowitz.

RTFKTįounded in 2020 by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT Studios is best-known for its metaverse-ready sneakers and collectables. We plan to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities,” Donahoe added.

“We’re acquiring a very talented team of creators with an authentic and connected brand. “This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture,” said John Donahoe, Nike president and CEO. On the OpenSea platform, around 16,600 pieces generated a trading volume of around ETH24,700 or $95.3m (£72m) in a few days. The innovative company is behind the NFT project drops CloneX, 20,000 next-gen avatars NFTs created in partnership with artist Takashi Murakami. RTFKT operates in the game engines, NFTs and blockchain authentication sectors and produces next-generation sneakers and collectables for the metaverse by “merging realities in fashion and gaming”. American sports multinational Nike has announced the acquisition of virtual sneakers designer RTFKT to launch branded NFT collectables.

Clone x nfts